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  • Writer's pictureLuke Miller


Ozempic, the magic shot.

Feel satiated all day, shed pounds, look good… win win.

Except the data is showing that people who get the ‘fit look’ without the hard work associated with conventional physical fitness are: losing muscle mass, bone density, and many other markers of ‘good health’.

No free rides in life.

Why do so many people struggle to do things the hard way?


It sucks, it’s hard, but at the end of the struggle you feel amazing and it rocks.

Front load hard work, delay the dopamine hit, your body, spirit, and ability to do future hard things will thank you.

  • Now that’s a peak ethos. 

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