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  • Writer's pictureLuke Miller

The Expectation Effect

I was recently listened to the synopsis of a book called ‘The Expectation Effect’ by David Robson and I was so intrigued that I immediately put it on my to-read list


The book uses research and experimentation to support an idea that has always seemed intuitive: 

When you hold an expectation, either good or bad, it will likely come true.

Robson describes how what we expect to see, hear, or experience will alter our actual experiences.


We often refer to this as a self-fulfilling prophecy, or placebo effect.


I’m going to have an amazing day!

The meeting will be productive.

The outing will be so fun!


You will experience what you decide you are going to experience.


Be diligent in crafting the expectations we have of our world. What we visualize and the stories we tell ourselves will be the reality we see.


  • That’s a peak ethos.


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